About Us

Our Story

How it all began
Owner and founder, Jerry Handsaker, graduated from Iowa State University, went on to law school, and practiced law in Iowa for more than 20 years. During that time, in 1993, he launched Innovative Lighting in Algona, Iowa. Innovative Lighting first entered the lighting industry by producing lighting products for the boating industry.

In 1998 Jerry left the practice of law to manage and operate Innovative Lighting full-time. In 2000 Innovative Lighting expanded and moved to Roland, Iowa, and began producing lighting using Light Emitting Diodes, or LEDs. As LED lighting evolved, our engineers enhanced the light emitted from these diodes by designing and using proprietary optics to focus the light where it needed to be.

Expansions & Success
After nearly 15 years of innovation, success, and awards, Innovative Lighting expanded technologies yet again. In 2008 the company acquired Hawkeye Molding in Albia, Iowa, where an array of custom-injection molded products are manufactured. Today, quality custom-injection molded products are produced at both facilities in Albia, Iowa, and Roland, Iowa.

Smart Technology
In 2013, Innovative Lighting broke into the world of PoE— also known as Power over Ethernet. What we first called PoE Lighting Solutions was connected lighting, but not intelligent lighting. What changed that was our IntelliDrive— the heart and soul of our smart lighting system. In 2015 we launched GENISYS PoE Lighting Systems which is the definition of intelligent lighting with hardware & software that powers, controls, and monitors lighting all through a safe, low voltage Ethernet cable. Today, we’ve done over 70 GENISYS projects from small proof of concepts to large proof of concepts. Again, establishing ourselves as an industry leader, we did the first five greenfields (new builds) in North America to come up out of the ground with any form of PoE technology.

Innovative Lighting continues to be a market leader in Innovation and is always one step ahead of the curve. We provide thousands of domestic and international companies with a diverse line of energy-efficient, dependable LED lighting, custom injection-molded products, and PoE smart lighting capabilities like no other. Our technically advanced, best-in-class LED lighting solutions are expertly crafted to exact standards and specifications in three leading-edge production facilities in America’s heartland where our quality construction is a source of pride.


As the parent company, Innovative Lighting not only designs and engineers LED lighting, but we also sell high quality products and brands including our Innovative Lighting brand, Cree, Philips, Ruud, Digital Lumens, and MaxLite. These products are used for office, warehouse, retail, commercial, industrial, refrigeration, and outdoor. The Legacy line is Innovative Lighting’s product line that includes LED lighting & accessories for truck, trailer, marine, recreational vehicle, and more.

GENISYS Power over Ethernet Lighting Systems is our subdivision of smart lighting technology. All components in the GENISYS System are low voltage, and is powered, controlled, and monitored through an Ethernet cable. The system is controlled with a user-friendly app and has 90% energy savings over traditional lighting.

Hawkeye Molding is our subdivision that manufactures custom-injection molded products. With two locations, Albia, Iowa, and Roland, Iowa, Hawkeye Molding is ISO certificated and specializes in design, material selection, tooling, and on-time delivery all with high standard of quality.

UltraGREEN is our LED retrofit subdivision. UltraGREEN specializes in every possible kind of commercial retrofit LED lighting including LED warehouse and high bay lighting, fluorescent lamp LED retrofits, LED recessed lights, LED refrigeration lighting, and more.

Awards & Honors

Innovative Lighting has had continued success in the lighting industry including the following awards:

•  Inc. 5000 Honor Roll Alumni Company [2013]
•  Inc. 5000 Award Winner [2009]
•  Inc. 500 America’s 500 Fastest Growing Private Companies Honoree [2005]
•  Inc. 500 America’s 500 Fastest Growing Private Companies Honoree [2004]
•  Ernst & Young Entrepreneur of the Year- Jerry Handsaker [2004]
•  Boating Writers International- Innovation Award Winner [2003]
•  Inc. 500 America’s 500 Fastest Growing Private Companies Award Winner [2003]
•  Motorboating Boatkeeper Award Winner [2003]
•  Inc. 500 Award Winner [2002]