EcoBrite: 20 Years of Leading Refrigerated Case Lighting

By Shawn Liddell, Innovative Lighting

For 20 years, EcoBrite has been the quiet hero illuminating the aisles of grocery stores, convenience chains, and big-box retailers across North America. Launched in 2004 by Innovative Lighting, EcoBrite was one of the first LED alternatives to fluorescent lighting for refrigerated cases. Since then, it has not only survived but thrived, delivering superior performance, energy efficiency, and longevity that few competitors can match. Today, EcoBrite marks two decades of innovation and excellence in refrigerated case lighting, with plans to be around for decades to come.

A Legacy of Innovation in Refrigeration Lighting

EcoBrite was developed at a time when fluorescent lighting dominated refrigerated cases in grocery stores. As LEDs were introduced in other use cases, the team at Innovative Lighting, saw an opportunity to bring the more efficient and long-lasting LEDs into case lighting to revolutionize refrigerated lighting. This vision led to the development of EcoBrite, and it didn’t take long for the industry to recognize the product’s value.

The LED technology behind EcoBrite provided a more energy-efficient, longer-lasting solution compared to traditional fluorescent tubes. What truly set EcoBrite apart, however, was its patented Precision Optical Performance (POP) technology, which allows light to bend and diffuse across the entire case. 

Because light bars are placed vertically between doors, light from a normal LED is dim by the time it reaches the middle of a shelf where most products are. While other companies rely on adding more LED chips to improve brightness, Innovative’s patented solution achieves optimal lighting without the need for extra chips. That’s why the POP technology is so important – this innovation ensures that products are uniformly illuminated, providing a better visual experience for shoppers.

EcoBrite Stands the Test of Time

One of the hallmarks of EcoBrite’s success is its durability. The first installations from 20 years ago are still operational today, outlasting many of its competitors’ products. For grocery chains, this translates into significant cost savings—not just in terms of energy efficiency, but also in maintenance and replacements.

The shift from fluorescent lighting to LED is a major milestone in grocery and retail environments. LEDs, like those used in EcoBrite, consume less energy, generate less heat, and last much longer than their fluorescent counterparts. This means store owners don’t have to worry about frequent bulb changes or the energy costs that come with running inefficient lighting. It’s not just about cost savings either; EcoBrite’s superior color rendering index (CRI) ensures that products, from fresh produce to packaged goods, are displayed in their best light, literally.

EcoBrite has been trusted by some of the biggest names in retail. Even after experimenting with cheaper alternatives, clients always return to EcoBrite because its performance is unmatched.

Expanding Applications Beyond Refrigeration

While EcoBrite was initially designed for refrigerated cases, it has evolved into a versatile lighting solution for a variety of applications. Beyond grocery store coolers, you’ll find EcoBrite in floral cases, deli displays, and even non-refrigeration areas like hot buffets. Its customizable, retrofit-friendly design allows it to easily fit into any existing case or cooler, whether it’s replacing old fluorescent fixtures or being installed in new systems.

In addition to its white, fixed lighting options, EcoBrite also offers RGB and color-tuning technology, giving businesses the ability to customize lighting for special occasions. For example, a floral display could feature vibrant pink or red lighting during Valentine’s Day or Mother’s Day, while standard white lighting remains the go-to for everyday use. This versatility has expanded EcoBrite’s reach beyond refrigerated cases into more creative and decorative lighting applications.

Grown in Iowa

And EcoBrite isn’t just about cutting-edge technology—it’s proudly “Grown in Iowa,” reflecting 20 years of local craftsmanship and dedication to quality. Every component, from the aluminum rails sourced from Albia, Iowa, to the boards assembled in Story City, reflects the dedication to local craftsmanship and quality. Whether lighting a grocery store cooler in Des Moines or a buffet station in New York, EcoBrite is a symbol of reliability and the best of Iowa manufacturing during a time when many companies continue to outsource their manufacturing overseas. It is  because Ecobrite is a high-quality, American-made product that it continues to lead the market.

Looking Ahead: The Future of EcoBrite

After 20 years, EcoBrite is far from resting on its laurels. As technology evolves, so does the product. EcoBrite continues to improve in terms of energy efficiency, brightness, and adaptability, ensuring that it remains the top choice for refrigerated case lighting in the years to come.

EcoBrite products will be on display at the upcoming ISE Expo, where a wide audience of electrical contractors and industry professionals can see this technology in action. Reach out to Shawn Liddell to schedule a personalized viewing session and reserve a custom gift in advance at sliddell@innovativelight.com

Conclusion

As Innovative Lighting marks 20 years of EcoBrite, the pursuit of reliability, energy efficiency, and versatility continues. Whether a company is looking to retrofit an existing refrigerated case or install lighting in a new system, EcoBrite is the trusted choice. With its roots firmly planted in Iowa and a reputation for excellence, EcoBrite is ready to continue leading the way in refrigerated case lighting for years to come.

If you’re looking for a lighting solution that is customizable, energy-efficient, and built to last, look no further than EcoBrite. Contact us today to learn how we can help light up your business.

Further Reading

The following links provide more information about EcoBrite products and innovations:

https://www.innovativelight.com/refrigeration/

Shawn - Author Headshot

Author Bio:

Shawn Liddell is the Sales Manager for the EcoBrite Division of Innovative Lighting. Raised in Iowa with a passion for strong client relationships and customer success, Shawn is ready to help with all of your lighting projects.

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